ADVERTISING WEEK
GUIDE TO THE METAVERSE
Metaverse Marketing: What You Need to Know
A Learning Path from AWLearn
Learn from marketers leading virtual reality and augmented reality marketing strategies. What is the Metaverse and how is marketing innovating with it? Find out in this course about marketing in the Metaverse.
4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience
The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space.
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Stepping Into the Metaverse: How Brands Can Create New Experiences & Build Loyal Communities
While it may sound like some distant, fantastic future, the metaverse already here in a big way.
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The Tools for Building the Metaverse Are Here and It’s Easier Than You Think to Get Started
The metaverse is upon us, and it’s everything from augmented reality to interactive experiences to online worlds that are an extension of our lives.
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How Loyalty Will Survive in the Metaverse
The newest iteration of digital realms, the long-awaited Metaverse, promises to usher in a new era for loyalty marketing.
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What the Metaverse Means for Brands and Branding
The metaverse isn’t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique. -
How Will the Metaverse Fortify Customer Journey Analytics?
Metaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback.
Super Apps are Coming to the US. Will They Improve Customer Experience?
Companies and brands should monitor the super app trend and similar strategies closely and determine what role they can play in this new space, whether that’s a presence as a mini app on other brands’ super apps or as their own all-things-to-all-users super app.
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Intro to Web3 Part II — Framework for Objects: Decentralization, Ownership, and Liquidity
When building the framework for a Web3 strategy, marketers must consider the key facets of the Web3 environment that objects enable: decentralization, ownership and liquidity.
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The Secret To How Global Brands Maximize Sales Via NFTs
By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or non-fungible tokens and what they are about. We have yet to see mass adoption but […]
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An Introduction to Web3 for Marketers: Objects: Chains, Tokens, Wallets, and Worlds
To prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers.
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A Metaverse-Driven Transformation Is Coming to Retail
Retail is rewiring, and it’s happening before our eyes, says Liz Aviles, Vice President of Strategy and Cultural Insights for creative agency Upshot.
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How Will the Metaverse Fortify Customer Journey Analytics?
Metaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback.
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From Building the Metaverse to Engaging With It – Those Brands Who Enter First Will Not Always Win the Race
While brands will undoubtably all have to enter this new and exciting playground at some point – with transformed and improved strategies – there is no rush.
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We Have All the Time in the Virtual World: Why Brands Must Play the Long Game in the Metaverse
So, if this is the future reality that awaits in the metaverse, and it’s going to be driven by consumers, where does that leave brands?
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Sponsoring the Metaverse
Inspired by the likes of TRON and The Matrix, Arcadia.tv is primed to become the sport of the Metaverse – blending the athleticism of traditional competition with the limitless possibilities of the digital world. And, with the ability to quickly and seamlessly integrate IP into its custom games, Arcadia.tv is also creating an innovative way for brands to engage with gaming and sports fans.
