In this episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday talks with Asmirh Davis, founding partner and president of Majority, about what it takes to build a culturally relevant agency from the ground level. Celebrating Majority’s five-year anniversary, they discuss the power of stabilizing years, using the unique creative energy of Atlanta as a foundational blueprint, and navigating the complexities of leading an intentionally diverse team. Asmirh also shares her mantra on staying true to yourself to find success, reflects on the systemic shifts reshaping advertising, and opens up about the challenge of learning to depend on others.
The Talent Diaspora Is Really a Decision Speed Story
The next decade in CPG will not be won by whoever has the biggest team or the biggest budget.



