Asmirh Davis: “Stay in your home energy.”

In this episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday talks with Asmirh Davis, founding partner and president of Majority, about what it takes to build a culturally relevant agency from the ground level. Celebrating Majority’s five-year anniversary, they discuss the power of stabilizing years, using the unique creative energy of Atlanta as a foundational blueprint, and navigating the complexities of leading an intentionally diverse team. Asmirh also shares her mantra on staying true to yourself to find success, reflects on the systemic shifts reshaping advertising, and opens up about the challenge of learning to depend on others.

What the World Cup Reveals About Effective Sales Promotions

Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.

First Came the Beards, Then Came the Coffee Shops

The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.

Predictive ROI Is Becoming Marketing’s Most Valuable Currency

When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.

Asmirh Davis: “Stay in your home energy.”

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What the World Cup Reveals About Effective Sales Promotions

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