Cannes Lions 2026: Creator Eugene Healy on Why Every Brand Needs a Creator Mindset

Brand strategist and creator Eugene Healy joins Jo Burford, Head of Creators for EMEA at Edelman, to explore how brands can build trust in an era of fragmented attention. Recorded at Cannes Lions Festival of Creativity, they discuss insights from the 2026 Edelman Trust Barometer Special Report: Brand Growth in an Insular World, and look at why relevance now matters more than reach. Eugene also shares his thoughts on how creators have become trusted cultural intermediaries, and why brands must shift from controlling campaigns to orchestrating communities.

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What the World Cup Reveals About Effective Sales Promotions

Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.

First Came the Beards, Then Came the Coffee Shops

The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.

Predictive ROI Is Becoming Marketing’s Most Valuable Currency

When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.

Cannes Lions 2026: Creator Eugene Healy on Why Every Brand Needs a Creator Mindset

Listen to all episodes on your favorite podcast platform:

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What the World Cup Reveals About Effective Sales Promotions

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