Michael Barbaro, journalist and host of The Daily, joins Richard Edelman, President and CEO of Edelman, to discuss trust in media at a time of growing insularity and audience fragmentation. Recorded at the 2026 Cannes Lions International Festival of Creativity, the conversation explores how journalism can build trust through transparent storytelling, why local and personal relationships shape what people believe, and what media organizations and brands can learn from the rise of creator-driven content.
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.



