Our host Ren Akinci is joined by BEJOU founder Carolina Lopez for a candid conversation on leadership, brand building, and resilience. Carolina shares how personal health challenges revealed critical gaps in the skincare industry and pushed her to build a trust driven brand in a crowded market. They discuss navigating rejection, leading with discipline and transparency, and making the hard decisions required to scale with integrity.
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.



