Our host Ren Akinci is joined by BEJOU founder Carolina Lopez for a candid conversation on leadership, brand building, and resilience. Carolina shares how personal health challenges revealed critical gaps in the skincare industry and pushed her to build a trust driven brand in a crowded market. They discuss navigating rejection, leading with discipline and transparency, and making the hard decisions required to scale with integrity.
There’s a familiar refrain happening inside marketing organizations right now: “We need to use more AI.”
There’s an obvious problem with trying to tell your business story at a World Cup final. People are watching the World Cup final.
It’s easy to point to the cultural license to enjoy a little extra sugar. But look closer, and Halloween teaches a lesson that any indulgence brand can apply: offer people a reward to anticipate, work for and build rituals around, and they’ll revel in justifying it.