Join Katie for a special year-end holiday finale as she talks with Christa Pitts and Chanda Bell, Co-Founders and Co-CEO’s, The Lumistella Company, about the creation of The Elf on the Shelf, how they grew and scaled a global brand that resonates deeply with so many, and hear their best advice for aspiring entrepreneurs.
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.