In this episode of Modern Marketing and Measurement, Becky talks with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement. From retail media to cross-platform standardization, Alexia shares how brands like Tesco and L’Oréal are closing the loop between media spend and real business outcomes—and what it takes to build trusted data partnerships that deliver results.
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
Fostering kids’ development through youth sports teaches them empathy, leadership, goal orientation and so much more. But unfortunately 70% of kids abandon youth sports by age 13. …
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?