Dark Marketing 101: What You Need to Know
By Noam Harel, CMO, BrandTotal
Dark marketing is a common practice used by everyone from Apple to Nike. But what is it?
To put it simply, dark marketing is the practice of publishing sponsored advertisements that only a certain group of people can see. They’re private and hyper-targeted to the niche audiences they were intended for, and nobody else can see them. It has become extremely common in recent years, and
You May Also Like
The Monsters Cereals Are Back for an Encore Collab with The Jim Henson Company – Here’s Why
Spooky season is just around the corner and this year the Monsters Cereals are back for an encore collaboration with The Jim Henson Company.
The Experience Behind Customer Conviction, Where CX Becomes Business Growth | Erin Oles, Salesforce
In this episode, Erin shares how Salesforce turns experiences into business growth by treating events as part of a connected customer journey.
From Funnel to Feedback Loop: The New Advertising Playbook for Game Growth
As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.
