For their final morning at “Camp Cannes,” Katy Hornaday is joined by Matt McNulty, Doug Hentges, and head of production Melany Esfeld to recap the festival’s final stretch. Fresh off a three-Lion win for Burger King, the crew breaks down standout creative work, including VML London’s reactive KitKat Heist and a powerful, boundary-breaking victory for Venezuela. Katy and Melany share key takeaways from hosting their second annual all-female leadership “Supper Club,” discussing the industry shift from competition to community, the power of relentless female visionaries, and why protecting personal wellness actually makes the work better. Finally, the team looks ahead to the future of the industry—celebrating “human-made” ideas over AI parlor tricks, defining why the best advertising doesn’t actually feel like advertising, and checking off the last boxes on their festival bingo card. Thanks for joining us at the cabin…
What Happens When Out-of-Home Gets Easier to Measure?
Out-of-home advertising has a familiar advantage: people encounter it while doing something they already planned to do. They are walking to work, waiting for a train, heading to a game, or moving through their city. On Modern Marketing and Measurement, we spoke with Chris Grosso, CEO of Intersection, about the harder question for marketers: how to buy those placements efficiently and compare their results with the rest of a media plan.



