Day One: Stop trying to make unsh*tification happen.

For this first morning in Cannes, Katy is joined by Chris, Brad, and Sean to kick off “Camp Cannes” with a proper roll call and an honest look at this year’s creative landscape. The crew dives deep into what’s fresh and winning—from A24’s masterful Marty Supreme rollout to self-deprecating product demos like KFC Spain’s french fry campaign—while discussing a massive industry shift toward raw authenticity and applied AI. This episode sets the stage for a week of uncovering what’s really going down at Cannes. Welcome to the cabin…

What the World Cup Reveals About Effective Sales Promotions

Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.

First Came the Beards, Then Came the Coffee Shops

The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.

Predictive ROI Is Becoming Marketing’s Most Valuable Currency

When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.

Day One: Stop trying to make unsh*tification happen.

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What the World Cup Reveals About Effective Sales Promotions

First Came the Beards, Then Came the Coffee Shops

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