Day One: Stop trying to make unsh*tification happen.

For this first morning in Cannes, Katy is joined by Chris, Brad, and Sean to kick off “Camp Cannes” with a proper roll call and an honest look at this year’s creative landscape. The crew dives deep into what’s fresh and winning—from A24’s masterful Marty Supreme rollout to self-deprecating product demos like KFC Spain’s french fry campaign—while discussing a massive industry shift toward raw authenticity and applied AI. This episode sets the stage for a week of uncovering what’s really going down at Cannes. Welcome to the cabin…

From Funnel to Feedback Loop: The New Advertising Playbook for Game Growth

As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.

The GTA 6 Temptation: Why Relevance, Not Imitation, Will Help Brands Win Gaming’s Biggest Moment

Not every conversation needs a branded social post. Not every audience needs to be interrupted with a brand trying to prove that it understands the culture.

Tough Love: What Brand Clients Wish Their Agencies Knew

Healthy relationships require consistent work. AI is accelerating and amplifying everything – the good, the bad and the ugly.

Day One: Stop trying to make unsh*tification happen.

You May Also Like

From Funnel to Feedback Loop: The New Advertising Playbook for Game Growth

The GTA 6 Temptation: Why Relevance, Not Imitation, Will Help Brands Win Gaming’s Biggest Moment

Tough Love: What Brand Clients Wish Their Agencies Knew