For this third morning in Cannes, Katy is joined by Brad, Sean, and new guest Matt to break down the latest action from “Camp Cannes.” Navigating through the literal and metaphorical “melting” heat of Cannes’ hump day, the crew dives into day three’s standout moments. From the massive rise of creators as the ultimate antithesis to AI, to surprising new ad opportunities hidden inside Apple and Snapchat maps. Plus, they look back at a busy day spent award judging, stepping onto a docked “dry yacht” to talk independent agencies, and sharing the stage with Burger King to explain how stripping away marketing fluff for radical vulnerability creates a whole new level of “artsy-smartsy” advertising. Welcome back to the cabin…
From Funnel to Feedback Loop: The New Advertising Playbook for Game Growth
As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.



