For this third morning in Cannes, Katy is joined by Brad, Sean, and new guest Matt to break down the latest action from “Camp Cannes.” Navigating through the literal and metaphorical “melting” heat of Cannes’ hump day, the crew dives into day three’s standout moments. From the massive rise of creators as the ultimate antithesis to AI, to surprising new ad opportunities hidden inside Apple and Snapchat maps. Plus, they look back at a busy day spent award judging, stepping onto a docked “dry yacht” to talk independent agencies, and sharing the stage with Burger King to explain how stripping away marketing fluff for radical vulnerability creates a whole new level of “artsy-smartsy” advertising. Welcome back to the cabin…
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.



