Day Two: Fantasy football for advertisers.

For this second morning in Cannes, Katy is joined by Brad, Sean, and new guest Doug to break down the latest action from “Camp Cannes.” The crew dives into day two’s standout moments—from Pinterest’s surprisingly analog beach activation and the shifting reality of AI to clever creative shortlists like Columbia Sportswear’s flat-earth challenge. Plus, they look back at a night spent playing advertising “fantasy football” with Google and Breaking and Entering and… tell a story about NFC chips embedded in nail polish. Welcome back to the cabin…

What the World Cup Reveals About Effective Sales Promotions

Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.

First Came the Beards, Then Came the Coffee Shops

The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.

Predictive ROI Is Becoming Marketing’s Most Valuable Currency

When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.

Day Two: Fantasy football for advertisers.

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What the World Cup Reveals About Effective Sales Promotions

First Came the Beards, Then Came the Coffee Shops

Predictive ROI Is Becoming Marketing’s Most Valuable Currency