What if 350 million people couldn’t use your products? That’s the size of the colorblind consumer market. And this is the story of how global play company Mattel tapped into it.
In this episode of What Comes Next, we hear from Miguel Neiva, the founder of the colorblind design language ColorADD, about his collaboration with Mattel to design the colorblind accessible UNO deck.
Miguel talks us through his process for designing an accessible product, how accessible design can help with form not just function, and how Mattel’s colorblind accessible UNO deck drove a 66% jump in sales.
In this episode:
00:00 — Intro
01:00 — The untapped market
08:17 — The origin of the ColorADD x Mattel partnership
12:54 — How accessible design impacted sales
14:36 — Navigating challenges implementing accessible design
15:49 — Building with the colorblind community
17:41 — How to design accessibly AND beautifully
34:40 — What comes next?
The What Comes Next podcast is sponsored by Making Space and Level Access, powered by AW360, Advertising Week’s year-round content platform.
Subscribe so you never miss an episode. New conversations drop every other Tuesday.
- Follow Advertising Week: @advertisingweek on Instagram
- Learn more about Level Access: levelaccess.com
- Learn more about Making Space: making-space.com
- Learn more about ColorADD: coloradd.net
- Follow Miguel Nieva: @Miguel Nieva on LinkedIn
- Follow Level Access: @LevelAccessA11y on YouTube
- Follow Making Space: @_making_space__ on Instagram
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