Dr. Shania Bhopa, health expert and creator, joins Sat Dayal, Managing Director of Technology at Edelman UK, to discuss how health information now moves through culture, community and technology as much as through formal healthcare systems. They explore why audiences trust creators, how AI is changing patient behavior, and why health literacy, human connection and critical thinking will be essential to the future of trusted health communication.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.



