Join Katie for an insightful conversation with Fern Potter, SVP, Chief Strategy & Revenue Officer, Multilocal Media, as they discuss the power of curation and reaching the right audiences, tips for staying on top of technology, networking and always staying inspired.
Which conventions are worth keeping? What distinctiveness should you lean into? Where is there room to flex, or to break with convention?
Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.
Joining us is Jerome Shimizu, CEO of ABCS Insights, whose company takes its name from the four areas it measures: Audience, Brand, Consideration, and Sales. Jerome explains how ABCS applies the same measurement methodology across 16 marketing channels so advertisers can compare results consistently.