On the panel presented by Paramount Advertising, Mary Kate Callen, SVP, Global Ad Marketing & Intelligence at Paramount Advertising, sits down with Neil Greskiewicz, VP, Sales, Paramount Advertising, Dayo Harewood, SVP, Creative, Brand Studio, Paramount Media Labs, and Amanda Evans, Head of Brand, Insights & Partnerships, Wayfair, to discuss Wayfair’s partnership with the NFL on CBS.
In this episode of Uncommon Thinking live at Advertising Week New York 2026, we talk about how marketing in 2026 is often framed as a choice between competing forces: performance and brand building, AI and human creativity, broad scale and niche targets, data and instinct. But great storytelling that breaks through doesn’t come from picking a side. It comes from understanding how these forces work together to create stories that reach people and move them to act.
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