On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made. We get into her idea of “decision orchestration” and why visibility is now a “consequence of influence.” Natasha’s joy is contagious all while painting a picture for current leaders to understand practical and real approaches to the current stage of marketing.
As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.
Not every conversation needs a branded social post. Not every audience needs to be interrupted with a brand trying to prove that it understands the culture.
Healthy relationships require consistent work. AI is accelerating and amplifying everything – the good, the bad and the ugly.