From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media

On this episode of AW360, we’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. Steve explains how aggregating travel audience data can unlock true scale for commerce media, why audience and creative need to work hand in hand, and what the rise of agentic media buying really means in practice. It’s a clear, practical look at how marketers can cut through complexity and drive better results.

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There Is No Such Thing as Creative Wearout

Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.

Neala Brown, Global Head of Data, Measurement & Insights at Teads

AI may dominate the Advertising Week schedule, but Neala Brown, Global Head of Data, Measurement & Insights at Teads, wants to hear what happened after companies put it to work.

Oft-Neglected, Local Targeting Represents the Future of Advertising

By Evan Rutchik, President & Chief Strategy Officer, Viamedia.ai The promise of digital advertising is that the wealth of signals would allow advertisers to deliver one-to-one messaging, tailored to the individual […]

From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media

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There Is No Such Thing as Creative Wearout

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