From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media

On this episode of AW360, we’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. Steve explains how aggregating travel audience data can unlock true scale for commerce media, why audience and creative need to work hand in hand, and what the rise of agentic media buying really means in practice. It’s a clear, practical look at how marketers can cut through complexity and drive better results.

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A Creator Brief Should Make the Next Decision Easier

A creator campaign brief should tell a team what it needs to learn before it spends the next part of its budget. That sounds straightforward. Yet a list of videos, posting dates and preferred formats can leave the most consequential question unanswered: what decision will this work help us make?

The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season

Seasonal advertising tends to converge on the same safe, predictable formula within each category, so brands that follow it blend into the noise they’re paying to cut through.

Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union

In this episode of Wellness, Work & Wellbeing, we’re joined by Jaime Lyons, SVP of Engagement Strategy at Mighty Union, to discuss why hospital websites need to evolve beyond traditional marketing platforms.

From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media

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A Creator Brief Should Make the Next Decision Easier

The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season

Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union