On this episode of AW360, we’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. Steve explains how aggregating travel audience data can unlock true scale for commerce media, why audience and creative need to work hand in hand, and what the rise of agentic media buying really means in practice. It’s a clear, practical look at how marketers can cut through complexity and drive better results.
The goal shouldn’t be making healthcare feel more technological. It should be using technology to make the care feel better.
Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins Wellness, Work & Wellbeing to talk about why the strongest healthcare brands start with the patient experience and why that experience has to extend well beyond marketing.
Few spokescharacters, and mascots, exist in the small business space, but The UPS Store is changing this narrative with the debut of Blu, their first-ever brand character.