The way people discover and buy is shifting quickly, and AI is right at the center of it. Jamie Domenici, CMO of Klaviyo, breaks down Klaviyo’s new “vibe marketing” approach, what it means to move from building campaigns to prompting them, and why first-party data is quickly becoming the foundation for what comes next.
As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.
Not every conversation needs a branded social post. Not every audience needs to be interrupted with a brand trying to prove that it understands the culture.
Healthy relationships require consistent work. AI is accelerating and amplifying everything – the good, the bad and the ugly.