On this episode of Future is Female, MB Gambke, SVP of Partnerships and Marketing at Barstool Sports, shares her unconventional path from engineering student to one of the architects behind Barstool’s explosive brand partnerships. From turning fan behavior into real-world products like Pink Whitney to building a marketing function from scratch, MB breaks down what it takes to create authentic, culture-driven partnerships at scale. She also opens up about mentorship, imposter syndrome, and why “always show up” might be the most important career advice of all.
From Funnel to Feedback Loop: The New Advertising Playbook for Game Growth
As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.


