On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovay from CreatorIQ. We dig into how brands are moving beyond likes and followers to measure what actually matters in creator marketing — from brand suitability and safety to full-funnel performance, commerce, and long-term ROI.
I’m not trying to convince you that the journey is the destination. But the destination is 100% shaped by the journey.
The next decade in CPG will not be won by whoever has the biggest team or the biggest budget.
AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.