On this episode of Modern Marketing and Measurement, I’m joined by Misha Williams, COO of GWI. We explore how marketers are using real, human-sourced data to power smarter decisions, from audience discovery to activation. Misha shares how GWI is helping teams move faster with AI—without losing trust, transparency, or the human truth behind the data.
I’m not trying to convince you that the journey is the destination. But the destination is 100% shaped by the journey.
The next decade in CPG will not be won by whoever has the biggest team or the biggest budget.
AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.