Known CEO & Co Founder Kern Schireson joins Ren Akinci to challenge some of the business world’s favorite ideas: Does culture really eat strategy for breakfast? Is failing fast actually good advice? And will AI eventually have a place on the org chart? They also unpack how Known came to be, why data scientists and creatives are a natural pairing, and the thinking behind an agency built to bring very different disciplines together.
We’re in the early stages of a healthy correction. Agents that remain in the demo stage, looking for a problem to solve, aren’t going to carry value. But continued research and innovation are required, and that’s only possible with brands and agencies continuing to persevere and ask the right questions.
Brands aren’t just going to want a lot of versions of their ad out there. They want to know which versions work and why.
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.