Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything. From beauty executive to CEO of Bake Me Healthy, she built a women- and Asian-owned brand from the ground up while raising a family and navigating the unique hurdles that come with it. In this episode of Great Minds: People & Culture, she sits down with Ren Akinci to talk business, identity, and the lessons she’s passing on to her kids.
The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more.
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most.
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.