Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything. From beauty executive to CEO of Bake Me Healthy, she built a women- and Asian-owned brand from the ground up while raising a family and navigating the unique hurdles that come with it. In this episode of Great Minds: People & Culture, she sits down with Ren Akinci to talk business, identity, and the lessons she’s passing on to her kids.
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.
Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined.