In the debut episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday sits down with legendary advertising leader Kristen Cavallo. They discuss leadership, fear as fuel, supporting working mothers, protecting creative integrity, and redefining success. Offering candid lessons on courage, culture, and what it really means to lead.
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
Fostering kids’ development through youth sports teaches them empathy, leadership, goal orientation and so much more. But unfortunately 70% of kids abandon youth sports by age 13. …
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?