In the debut episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday sits down with legendary advertising leader Kristen Cavallo. They discuss leadership, fear as fuel, supporting working mothers, protecting creative integrity, and redefining success. Offering candid lessons on courage, culture, and what it really means to lead.
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.
Open any marketing deck right now and someone, somewhere, is about to say the word “attention.” We can thank psychologist and economist Herbert A. Simon, who argued back in 1971 that attention, not information, was the scarce resource. Fifty-some years later, that theory couldn’t be more relevant. Brands jump on never-ending social trends and elbow their way into major sporting events for a three-second window of eyeballs, hoping proximity to the moment counts as belonging to it.
For years, healthcare marketers have built digital strategies around search behavior. We study the terms healthcare professionals use, understand the information they are seeking and develop content that helps brands appear at the right point in that journey. Generative AI is changing that behavior in a meaningful way. Physicians are increasingly asking complete, highly specific clinical questions and receiving synthesized answers without necessarily visiting the websites that supplied the underlying information.