Sean Tindale, Head of Brand at LEGO Education, joins Amanda Edelman, General Manager of Chicago & COO of the Gen Z Lab at Edelman, to explore how LEGO Education is approaching AI through a filmed social experiment with kids. They discuss the critical importance of brand trust, the path to AI literacy, and how companies can step into polarizing topics with authenticity and long-term accountability.
Spooky season is just around the corner and this year the Monsters Cereals are back for an encore collaboration with The Jim Henson Company.
In this episode, Erin shares how Salesforce turns experiences into business growth by treating events as part of a connected customer journey.
As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.