Sean Tindale, Head of Brand at LEGO Education, joins Amanda Edelman, General Manager of Chicago & COO of the Gen Z Lab at Edelman, to explore how LEGO Education is approaching AI through a filmed social experiment with kids. They discuss the critical importance of brand trust, the path to AI literacy, and how companies can step into polarizing topics with authenticity and long-term accountability.
The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.
The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.
To say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction.