Sean Tindale, Head of Brand at LEGO Education, joins Amanda Edelman, General Manager of Chicago & COO of the Gen Z Lab at Edelman, to explore how LEGO Education is approaching AI through a filmed social experiment with kids. They discuss the critical importance of brand trust, the path to AI literacy, and how companies can step into polarizing topics with authenticity and long-term accountability.
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.