In this episode, Daniella Harkins, SVP of Product GTM at LiveRamp shares a practical, grounded look at making AI actually useful inside marketing teams. From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.
For Stephen Brown, CEO of FUSE Create, sustainable agency growth isn’t about chasing scale at any cost. It’s about building an organization that never loses sight of what clients actually pay for: exceptional creativity, strategic thinking, and work that delivers results.
There’s a familiar refrain happening inside marketing organizations right now: “We need to use more AI.”
There’s an obvious problem with trying to tell your business story at a World Cup final. People are watching the World Cup final.