In this episode, Daniella Harkins, SVP of Product GTM at LiveRamp shares a practical, grounded look at making AI actually useful inside marketing teams. From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.
Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined.