In this episode of Tell Me Everything, Katy Hornaday talks with Highdive CEO and co-owner Megan Lally about what it takes to build an agency that puts creativity first. They discuss independence, leadership under pressure, knowing when to walk away, and why the best CEOs have to stop trying to be liked. Megan also opens up about motherhood, support systems, and the challenge of making an impact as your company grows.
Traditional attribution and promo codes share the same blind spot.
On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey & Company, joins Jeff Chwast, General Manager of Citi Commerce Media; Jack Jia, Founder and CEO of Musely; Maryam Paez, Head of Marketing & Loyalty at Paze; Jennifer Philo, Global Vice President, Digital Commerce and Partnerships at Blackhawk Network; and Joe Groter, Vice President of Commerce Partnerships at Publicis Media to discuss what financial media networks must deliver for advertisers. The conversation examines how transaction insights, relevant offers and payment capabilities can work together to serve customers.
As part of the AWPlaymaker Awards, AW360 spoke with Troy Smith, North American Athlete Marketing Lead at EA, about the evolving role of athletes as creators.