In this episode of Tell Me Everything, Katy Hornaday talks with Highdive CEO and co-owner Megan Lally about what it takes to build an agency that puts creativity first. They discuss independence, leadership under pressure, knowing when to walk away, and why the best CEOs have to stop trying to be liked. Megan also opens up about motherhood, support systems, and the challenge of making an impact as your company grows.
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
