As AI takes on a larger role across advertising, Mike Ellery, Chief Creative Officer at Sparks, believes it is making real human connection more valuable, not less. Ahead of Advertising Week New York, Mike joins us to talk about how technology can support more personal live experiences, why organic conversations often deliver the greatest value, and what sports can teach marketers about building community and participation around a shared experience.
Three executives describe how they organize their thinking ahead of Advertising Week New York, with the Kindle Scribe serving as a tool for notes, planning and revisions.
On this episode of AW360 Live, Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, and Mike Reznick, President and COO of SoundStack, join us to explore what those changes mean for marketers heading into 2027.
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.