As AI takes on a larger role across advertising, Mike Ellery, Chief Creative Officer at Sparks, believes it is making real human connection more valuable, not less. Ahead of Advertising Week New York, Mike joins us to talk about how technology can support more personal live experiences, why organic conversations often deliver the greatest value, and what sports can teach marketers about building community and participation around a shared experience.
On the panel presented by Paramount Advertising, Mary Kate Callen, SVP, Global Ad Marketing & Intelligence at Paramount Advertising, sits down with Neil Greskiewicz, VP, Sales, Paramount Advertising, Dayo Harewood, SVP, Creative, Brand Studio, Paramount Media Labs, and Amanda Evans, Head of Brand, Insights & Partnerships, Wayfair, to discuss Wayfair’s partnership with the NFL on CBS.
Digital Out-of-Home (DOOH) inventory has become increasingly sophisticated. Advertisers can now buy screens based on location, audience, time of day, context, share of voice, and rich data signals. Yet the mechanisms used to buy that inventory have remained comparatively rigid.
The face of I Can’t Believe It’s Not Butter! may seem new to consumers, but few may realize just how long he’s been a fixture in refrigerators everywhere.