As AI takes on a larger role across advertising, Mike Ellery, Chief Creative Officer at Sparks, believes it is making real human connection more valuable, not less. Ahead of Advertising Week New York, Mike joins us to talk about how technology can support more personal live experiences, why organic conversations often deliver the greatest value, and what sports can teach marketers about building community and participation around a shared experience.
The UK design economy is worth £136.7bn and growing almost twice as fast as the wider economy. So why are we still so bad at recognising its value?
We know that television still fills the room. Ask almost any advertiser and they will tell you the audience is larger than ever, gathered around bigger, brighter TVs.
Advertisers have more choices than ever when deciding where to invest their media budgets.