Mike Reznick, President and COO of SoundStack, and Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer

Mike Reznick, President and COO of SoundStack, and Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer

On this episode of AW360 Live, Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, and Mike Reznick, President and COO of SoundStack, join us to explore what those changes mean for marketers heading into 2027. They discuss the growing importance of cross-platform planning, the changing relationship between creators and brands, what marketers should really be asking about AI, and why better measurement could finally change the role of podcasting and digital audio within the broader media mix.

The conversation also looks ahead to Advertising Week New York, including the topics likely to dominate the stages, the conversations that could emerge unexpectedly in the hallways, and why podcasting may be ready to move from an “emerging” channel to an essential part of modern media planning.

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