AI may dominate the Advertising Week schedule, but Neala Brown, Global Head of Data, Measurement & Insights at Teads, wants to hear what happened after companies put it to work. We talk about the experiments that delivered results, the bets that did not, and why legal, operational, and measurement questions are essential to getting implementation right. Neala also shares how AI search is changing the open web, why CTV is becoming more measurable, and what she hopes to learn from some of the less expected voices at Advertising Week New York.
A Creator Brief Should Make the Next Decision Easier
A creator campaign brief should tell a team what it needs to learn before it spends the next part of its budget. That sounds straightforward. Yet a list of videos, posting dates and preferred formats can leave the most consequential question unanswered: what decision will this work help us make?
