AI may dominate the Advertising Week schedule, but Neala Brown, Global Head of Data, Measurement & Insights at Teads, wants to hear what happened after companies put it to work. We talk about the experiments that delivered results, the bets that did not, and why legal, operational, and measurement questions are essential to getting implementation right. Neala also shares how AI search is changing the open web, why CTV is becoming more measurable, and what she hopes to learn from some of the less expected voices at Advertising Week New York.
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