Nikki Baker: “Follow what fuels you.”

In this episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday talks with Fallon CEO Nikki Baker about making the leap from CCO to CEO and what it means to lead with curiosity, humanity, and conviction. They discuss why creative people may be better prepared for the top job than they think, how to build culture without ego, the value of emotional intelligence in business, and why no one should carry leadership alone. Nikki also shares Fallon’s enduring philosophy, “outsmart, not outspend,” and reflects on ambition, community, and the power of being seen.

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