Ginny Cartwright Ziegler, Chief Marketing Officer at Pearson, joins the Edelman Trust Institute Executive Director Justin Blake to explore the power of learning in a rapidly changing world. They discuss how education can help people navigate technological change, build confidence in an AI-driven future, and prepare for the evolving workforce — as well as the role learning can play in building trust and bridging divides.
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S. at WPP Media; Wes Harris, Director of Marketing for YouTube TV at Google; and Juliet Litman, Director of Talent and Operations at Spotify Podcast Studios.
Traditional attribution and promo codes share the same blind spot.