Brinda Adhikari, a journalist and the co-host of the podcast “Why Should I Trust You?,” joins host Drake Baer to discuss what it takes to build trust in science and public health across deep divides. She explains why curiosity can be more productive than correction, how relationships help information land, and what public health leaders can learn from listening to people whose beliefs challenge institutional expertise.
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.