Rebuilding Consumer Trust in Skincare
Across skincare, beauty, and broader health & wellness, audiences want information they can trust. But all too often, they get a skewed version of reality from social media, or encounter misinformation in online resources. Meanwhile, People of Color can struggle to find solutions that meet their unique needs.
Brands and marketers can step up and make a difference. We’re seeing key trends emerge that can counteract these challenges and help audiences feel more confident and motivated, in skincare and beyond.
Read the report to learn why audiences are ready for:
- Realistic imagery that avoids over-optimizing filters and takes a more positive, inclusive approach
- High-quality information with scientific backing, designed to educate and empower
- Diversity-first solutions that are personalized to meet the needs of more people
By entering your information for this download, you agree to be contacted by Healthline Media with marketing updates and information.
You May Also Like
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.
Beyond the Visit: What the Bayeux Tapestry Tells Us About the Real Value of an Exhibition
The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.
Retail Marketing Needs to Be More Emotionally Intelligent
The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.
