Rebuilding Consumer Trust in Skincare
Across skincare, beauty, and broader health & wellness, audiences want information they can trust. But all too often, they get a skewed version of reality from social media, or encounter misinformation in online resources. Meanwhile, People of Color can struggle to find solutions that meet their unique needs.
Brands and marketers can step up and make a difference. We’re seeing key trends emerge that can counteract these challenges and help audiences feel more confident and motivated, in skincare and beyond.
Read the report to learn why audiences are ready for:
- Realistic imagery that avoids over-optimizing filters and takes a more positive, inclusive approach
- High-quality information with scientific backing, designed to educate and empower
- Diversity-first solutions that are personalized to meet the needs of more people
By entering your information for this download, you agree to be contacted by Healthline Media with marketing updates and information.
You May Also Like
Four Marketing Lessons for B2B Brands, Courtesy of Consumer Marketing
B2B marketing has built an impressive vocabulary around ideal customer profiles, product-market fit, buying committees, funnels, and account-based strategies. Those frameworks give teams useful structure. The people inside those frameworks still make the decisions.
Your Brand Knows Everything About Its Customers. But Does It Know What They Need?
Brands have invested heavily in collecting customer data and automating interactions, but knowing who someone is doesn’t necessarily mean understanding what they need.
Mr. Peanut Returns To The Macy’s 100th Thanksgiving Day Parade: Get a Sneak Peek at the PLANTERS’ Float
Can’t remember the last time you saw Mr. Peanut at the Macy’s Thanksgiving Day Parade? Let’s jog your memory bank.
