Marketers have more data, technology, and ways to reach people than ever, but many still struggle to turn what they know into action. Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins us ahead of Advertising Week New York to talk about the organizational barriers slowing marketing down, why creativity should be treated as a business advantage, and how CMOs can build the influence needed to turn a strong strategy into business growth.
On the panel presented by Paramount Advertising, Mary Kate Callen, SVP, Global Ad Marketing & Intelligence at Paramount Advertising, sits down with Neil Greskiewicz, VP, Sales, Paramount Advertising, Dayo Harewood, SVP, Creative, Brand Studio, Paramount Media Labs, and Amanda Evans, Head of Brand, Insights & Partnerships, Wayfair, to discuss Wayfair’s partnership with the NFL on CBS.
Digital Out-of-Home (DOOH) inventory has become increasingly sophisticated. Advertisers can now buy screens based on location, audience, time of day, context, share of voice, and rich data signals. Yet the mechanisms used to buy that inventory have remained comparatively rigid.
The face of I Can’t Believe It’s Not Butter! may seem new to consumers, but few may realize just how long he’s been a fixture in refrigerators everywhere.