Marketers have more data, technology, and ways to reach people than ever, but many still struggle to turn what they know into action. Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins us ahead of Advertising Week New York to talk about the organizational barriers slowing marketing down, why creativity should be treated as a business advantage, and how CMOs can build the influence needed to turn a strong strategy into business growth.
CMOs and CFOs should challenge media plans on more than low-cost impressions or tidy reporting.
Ahead of AWNY 2026, we spoke to industry leaders about what they expect to dominate the conversation, how it would have shifted from last year, and what they will be watching closely throughout the week.
As AI takes on a larger role across advertising, Mike Ellery, Chief Creative Officer at Sparks, believes it is making real human connection more valuable, not less.