Marketers have more data, technology, and ways to reach people than ever, but many still struggle to turn what they know into action. Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins us ahead of Advertising Week New York to talk about the organizational barriers slowing marketing down, why creativity should be treated as a business advantage, and how CMOs can build the influence needed to turn a strong strategy into business growth.
The UK design economy is worth £136.7bn and growing almost twice as fast as the wider economy. So why are we still so bad at recognising its value?
We know that television still fills the room. Ask almost any advertiser and they will tell you the audience is larger than ever, gathered around bigger, brighter TVs.
Advertisers have more choices than ever when deciding where to invest their media budgets.