Join Katie for a lively conversation with Sam Jones, Creative Director at Paramount and Founder of Funny Biz on speaking your truth, brand architecture, sonic branding, the pressure and promise of being named “the next big thing” in social media, taking chances and building a career you genuinely love.
Which conventions are worth keeping? What distinctiveness should you lean into? Where is there room to flex, or to break with convention?
Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.
Joining us is Jerome Shimizu, CEO of ABCS Insights, whose company takes its name from the four areas it measures: Audience, Brand, Consideration, and Sales. Jerome explains how ABCS applies the same measurement methodology across 16 marketing channels so advertisers can compare results consistently.