Join Katie for a lively conversation with Sam Jones, Creative Director at Paramount and Founder of Funny Biz on speaking your truth, brand architecture, sonic branding, the pressure and promise of being named “the next big thing” in social media, taking chances and building a career you genuinely love.
The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more.
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most.
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.