In this episode of Modern Marketing and Measurement, I talk with Phil Case, President and Chief Client Officer of Max Connect Marketing, about cutting wasted ad spend and focusing on what actually drives results. We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth.
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.