Everyone wants viral AI content.
Most brands are doing it wrong.
On this episode of AI: Machine-Made Marketing, Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.
The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more.
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most.
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.