Everyone wants viral AI content.
Most brands are doing it wrong.
On this episode of AI: Machine-Made Marketing, Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.
Which conventions are worth keeping? What distinctiveness should you lean into? Where is there room to flex, or to break with convention?
Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.
Joining us is Jerome Shimizu, CEO of ABCS Insights, whose company takes its name from the four areas it measures: Audience, Brand, Consideration, and Sales. Jerome explains how ABCS applies the same measurement methodology across 16 marketing channels so advertisers can compare results consistently.