Welcome back to Modern Marketing and Measurement. In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return. Rick explains where measurement often goes wrong, why “always-on” MMM isn’t always the answer, and how better data—from local signals to real performance metrics—can help marketers make smarter decisions before budgets are wasted.
The UK design economy is worth £136.7bn and growing almost twice as fast as the wider economy. So why are we still so bad at recognising its value?
We know that television still fills the room. Ask almost any advertiser and they will tell you the audience is larger than ever, gathered around bigger, brighter TVs.
Advertisers have more choices than ever when deciding where to invest their media budgets.