Welcome back to Modern Marketing and Measurement. In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return. Rick explains where measurement often goes wrong, why “always-on” MMM isn’t always the answer, and how better data—from local signals to real performance metrics—can help marketers make smarter decisions before budgets are wasted.
What if 350 million people couldn’t use your products? That’s the size of the colorblind consumer market. And this is the story of how global play company Mattel tapped into it.
Emily Kosinski has built a following of nearly 80,000 by making real life feel good – vlogs, recipes, running, and the everyday reality of raising a toddler.
Niles, the newly hatched official mascot for casual footwear brand Crocs, has more in common with Liberty Mutual Insurance’s vocal flub turned spokespuppet Liberty Biberty than he does with most mascots, reptilian or otherwise.