What happens when two advertising outsiders build one of the industry’s most recognizable media platforms by refusing to take the business quite so seriously?
In this episode of Engineering Brand Love, Rick and Josh Milenthal sit down with Geno Schellenberger and Jack Westerkamp, creators of Breaking & Entering, to talk about the people, personalities and creative energy that keep advertising interesting. They explore why joy matters in an industry increasingly defined by pressure and uncertainty, what younger generations really want from their careers and leaders, and why trust, honesty and the freedom to be yourself can produce better work.
The conversation also digs into Breaking & Entering’s approach to finding stories, why the most interesting advertising increasingly doesn’t look like advertising at all, and how brands can remain distinctive without reacting to every comment, trend or cultural shift. Plus, the group examines the rise of everyday creators and micro-influencers, and why the future of influence may be less about massive audiences and more about the people consumers already know and trust.
