Tag: Culture

Brands should start to anticipate all the unexpected moments that their brand could either support or hinder their ability to connect with their audiences on shared values and goals, and ultimately deliver all their desired outcomes.

By Martin Johnston, Founder and Managing Director at Earth Strategies The natural world is a masterful blueprint for balance, with everything in alignment. This is as true for the solar system as it is for ecosystems and social systems. But human behaviour, business theory and infrastructure development haven’t had the benefit of millennia of evolution to find that balance. And…

Embrace Black talent all year-round and I can promise you this: Your campaigns will be the better for it.

Utilising high-impact digital advertising opens the door for advertisers to capture the attention of audiences, without interrupting their browsing experience.

There are many ways to approach a brand’s stance on Ukraine; companies need to make an informed and deliberate decision and to support it.

While it’s tempting to declare that social commerce is the future, the truth is, social commerce is trending now, growing at a rapid rate that requires brands to not just plan for its prevalence but to dive in today.

By focusing on aligning monetization models with the needs and habits of this influential age group, publishers can improve their revenue and strengthen their audience ties. 

SXSW is many things, including a cultural, sensory and experiential overload that admittedly inspires and energizes, but it’s also exhausting in scale and impact.

Cultures have blended, and the process inside ad agencies should reflect that. You know it. I know it. But most of you aren’t doing it. You’re just saying that you are. 

These are just some examples of the agility and progression alive in events today. The industry is embracing a great reset – and I believe it will be all the better for it.

Spoilt for choice, online shoppers now have a wide range of options when researching and deciding where to purchase a product.

We are all learning together, but if we can make sure that everyone’s voice is represented in some way, not just those that can afford it, Web3 can reach its ultimate potential.

This episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband.

Much of what we have seen over the past two years in retail, is going to remain. Consumers are unlikely to simply switch their phones off and dump ecommerce.

Survey findings prompted CPB London to create a stark poster campaign, ‘Imagine’, to mark International Women’s Day on March 8th.

The Great Reset will be remembered not by its initial calling card of ‘the great resignation’ but by the long-term shift in leaders prioritising learning and sparking the infinite power of the great retention.

For nearly four hours, audiences were treated to a steady parade of people age 50+ on their screens, leaving no doubt that the network and its advertisers had older consumers firmly within their sights.

Is your social storefront ready to meet the expectations of a new generation of consumers? With a new era upon us, patience is not a virtue. Now is the time to get involved.

Tackling disinformation, and disrupting the incentives that create it, is a moral, reputational, and commercial consideration. It also feeds into a much broader narrative about responsibility within our online ecosystem.