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Watch Out Social Media: Gaming Is Coming
Social media has been the dominant media channel for around a decade, and for good reason. The sheer size of social media platforms’ audiences (Facebook alone counted 2.7bn users) and the rich data they collect have created an advertising bonanza.
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After a Tumultuous Year, What’s Next for Esports in 2021?
No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming.
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Blockchain Technology Is Entering the World of Gaming
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
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Elevating Storytelling and E-Commerce Strategies with Gaming Tech
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
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Gamers Are Not Who You Think They Are
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.
Tag: Gaming & Esports
AWLearn
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The Human Side of Experience Design | Angie Ahrens, Intuit
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Audiences Are Rewriting the Rules of ‘Real’
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Agentic AI Is Tipping the Balance of Power From Retailers to Brands
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How Travel Advertisers Should Approach an Evolving Media Landscape
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Real Numbers, Marketing Numbers, and Wasted Ad Spend Featuring Nick Morley, CEO, Lunio