-
Accessing Captive Audiences: New Data Illustrates The Power Of Gaming
Fifteen hours per week. That’s how much time a recent Cint study showed people are gaming, according to data gathered from a cross-section of nationally representative consumers in the U.K., the U.S. and India.
-
The Gaming Media Channel Is Not Just Mobile, But Global
As ‘mobile advertising’ and ‘mobile games advertising’ increasingly become a distinction without a difference, it’s clear that this opportunity is comparable to the early days of social media as a media channel.
-
How Branding In Games Has Come Of Age
The gaming industry now boasts three billion players globally with a value in excess of $175.8bn. Gamers are an older and more diverse demographic than often assumed.
-
Hypercasual’s Golden Age Doesn’t Have To End
There have never been so many talented developers and titanic publishers working within the genre, and that’s owing to the never-ending appetite for hypercasual games in the world today.
-
Watch Out Social Media: Gaming Is Coming
Social media has been the dominant media channel for around a decade, and for good reason. The sheer size of social media platforms’ audiences (Facebook alone counted 2.7bn users) and the rich data they collect have created an advertising bonanza.
-
After a Tumultuous Year, What’s Next for Esports in 2021?
No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming.
-
Blockchain Technology Is Entering the World of Gaming
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
-
Elevating Storytelling and E-Commerce Strategies with Gaming Tech
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
-
Gamers Are Not Who You Think They Are
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.
Tag: Gaming & Esports
AWLearn
-
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
-
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
-
When Ad Blocking Becomes a Measurement Problem
-
The Connection Economy: Why Memory Matters More Than Attention
-
Pharma Marketers Need to Optimize for the Question