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Transforming Retail: The Impact of Influencer-Led Social Commerce
At its very simplest form advertising is targeting the right people with the right content at the right time and solutions which combine many different marketing mediums together allow us to do this.
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Black Friday Is No Longer Just a Date
Black Friday, like Christmas, isn’t only one day of the year. It’s one of the biggest yearly opportunities for brands and it’s time for advertising around the event to begin reflecting that.
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3 Ways to Drive Customer Loyalty & Revenue with Post-Purchase Engagement for E-Commerce Brands in 2024
The rapid growth of the e-commerce sector offers both opportunities and challenges for brands and platforms.
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Where Retail Media is Heading in 2024
Understanding how retail data can benefit strategy and define the marketing mix will be unique to each brand, but those that adopt early and build a knowledge base have the opportunity to succeed.
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How to Tune up LTV in Q4 – and Get a Jump on 2024
How to position yourself to reference it this Q4, how it should inform your Q4 offerings, and insights you can take from Q4 and turn them into 2024 advantages.
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Are You Customer-Obsessed? Here’s Why You Should Be
From retail to tech, customer obsession is a foundational mantra that helps businesses excel. Let’s explore why this is the case and how customer obsession can benefit your business.
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Marketers Reveal Their ONE Secret to How Brands Can Win Over This Year’s Festive Shoppers
We spoke to several leaders in adland about their methods for winning over festive shoppers and conquering the busiest time of the year.
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Why Some Retailers Win with Commerce Media While Others Lose
The right technology partnerships can help retailers achieve the scale, accountability, and—importantly—agility needed to compete in the fast-growing commerce media landscape.
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Why Branding Holiday Readiness Goes Beyond Prime Day Sales: 3 Factors to Enhance CX Through Christmas Morning
Retailers can’t ignore three critical trends as they elevate customer experiences and optimize their offerings to support surging customer demand heading into this year’s high-stakes holiday shopping season.
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Why Now Is the Time for Retail Banks to Invest in Innovation and New Brand Purpose
Given the crucial role the banking industry plays in the lives of the nation, surely there needs to be different business models where banks profit with their customers.
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Unleashing the Power of Retail Data – What Modern Marketers Need to Know
With these best practices, advertisers can future-proof their businesses against shifting consumer habits and privacy policies to deliver the right messages to the right people at the right time.
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Why Sustainable Delivery Is the Next Battleground for Retailers
Today, brands and retailers need to consider their supply chains from a consumer mindset to ensure brand loyalty.
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Pick One: Are We Branding or Selling Today?
Retail data unlocks new potential for conversions and brand growth. Innovative brands are measuring real business outcomes across all audiences and channels.
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What Data Efficiencies Can Boost Retailer Results This Golden Quarter?
If marketing purse strings are being tightened in tandem with consumer spend, better data activation could be the path to success for retailers to achieve true marketing effectiveness this festive season.
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Power-Up Your Retail Media Strategy
There’s a lot of buzz around Retail Media with new opportunities for advertisers emerging all the time.
