Tag: Tech

Once upon a time, local advertisers had to rely on their own instincts for marketing, whether printing flyers or hiring a sandwich-board-spinner.

The next major advertising channel will require investment, organization and experience.

Success in marketing still requires strong creative. All the technology in the world isn’t going to get you far if you can’t deliver compelling, relevant creative at the moment you’re reaching your audience.

Over the last year, and catapulted by the pandemic, mergers and acquisitions of ad tech companies have been dominating the ad tech industry.

A decade ago, a cable television subscription was your ticket to news, entertainment, sports, and the shows everyone was talking about. Now, cable is just one of many ways that consumers can access video content thanks to the rise of connected TV.

In the world of commerce, the power balance between seller and consumer has dramatically shifted. It was comparatively simple to convince consumers to convert and purchase a product or service in times past.

An ecosystem, by definition, is a group of interconnected elements, formed by their interaction with each other.

It’s estimated that 98 percent of websites aren’t fully accessible, creating a significant digital divide that’s harming people and businesses. In response, digital platforms need to understand the case for accessibility while taking practical steps to improve their operations moving forward.

The evolution of media is inextricably linked to the societal and technological shifts that preceded or surround it.

When creating new content, video or otherwise, one of the first steps you should take is defining and researching your audience.

Even though people are getting more used to the idea of shopping online, the fact that they can’t see, touch, or try the actual product is a big purchase stopper. Luckily, eCommerce companies and their marketing teams have product videos to help them with that.

In 2021, in perhaps the most dynamic ad marketplace in the history of advertising, advocating a data-led, tech-enabled, omnichannel approach is not enough to keep you nimble, ready to compete and win.

App-less augmented reality may be an inevitability. But with WebAR comes both new opportunities and new challenges.

In advertising we’re having our Fujiwhara moment, where the privacy wave is intermingling with the targeted advertising ecosystem, creating a confusing picture for the advertiser.

Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication.

Over the past year, digital marketplaces have crammed years’ worth of growth into just weeks. And while Amazon remains the biggest ecommerce player, the rapid acceleration of online shopping has produced several winners, Walmart.com and Instacart among them.

John McMahon, Cedric Pech, Jeremy Duggan. Familiar? Probably not. But they are the rock stars of selling in fast-paced software unicorns; businesses such as BladeLogic, BMC, Ariba, Parametric Technology Corporation (PTC),

Necessity may be the mother of all invention, but it’s friction that gives birth to billion-dollar tech markets. The app economy is one of the most innovative markets out there, and yet friction in new app discovery is stymying its growth.

With many of today’s consumers opting to shop online and Amazon’s vast inventory and quick logistical services, there is a clear appetite for brands to claim a stake and sell. But, what do brands need to know to do this right?