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Convenience Has a Cost: How Programmatic Disconnected Buyers from Inventory Signal
Supply path optimization is talked about like a major initiative, but many brands don’t respond accordingly.
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Why Real-World Presence Will Matter More for Brands in 2026
Authenticity comes at a premium, and in a media landscape dominated by personal devices and algorithm-driven content, appearing visibly in the real world carries a different kind of impact.
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How Signal-Poor Brands Can Make Automation Work Anyway
Weak signals produce weak outcomes. Strong, intentional signals—even imperfect ones—give automation something real to learn from.
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Mother’s Day is the Second-Biggest Shopping Day of the Year. Marketers, Are You Ready?
With the right strategy, Mother’s Day becomes more than a seasonal promotion — it becomes a moment to deepen engagement, increase conversions, and position your brand as part of your customers’ most meaningful celebrations.
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What Works, What Doesn’t When a Brand Decides to Rebrand
The question isn’t “what should our new brand look like?” It’s “what is the old brand preventing us from becoming?”
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AWEurope 2026 – Perspectives from Industry Leaders
Industry leaders share their takeaways from this year’s Advertising Week Europe.
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Real-Time Data Enrichment Is The Missing Layer In Agentic Programmatic
Without modernizing the enrichment layer, agentic programmatic risks becoming a faster orchestration engine optimizing on yesterday’s data.
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If Consumers Lie, So Does Your Data. To Find the Truth, You Need a Portfolio of Insights
veryone has tools and scale, today’s advantage comes from combining multiple validated data sources, understanding where that data originates, and using it to tell a more authentic story to your audience than your competitors can.
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The Measurement Gap Is Becoming a Budget Problem
In an era where every dollar is scrutinized, confidence in measurement may be one of the most valuable signals of all.
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The Best Client Experience Is Rooted in Showing You Care
Creating a world-class client experience isn’t a methodology or a set of processes. It’s about showing a genuine interest in your clients every step of the way.
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How Apple Made Simplicity the Standard in OOH
Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them.
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Colonel Sanders is a “Finger Lickin’ Machine” in KFC’s Mid First Single
Colonel Sanders pitches the KFC Box Feast meals to a group of shareholders. They’re outraged about being encouraged to sell value meals to consumers and demand to know who the Colonel thinks he is.
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How Performance Pressure Is Quietly Rewriting Brand Strategy
Attention is now giving way to transaction-level signals. Each step has brought marketers closer to the bottom line, and each step has also narrowed the definition of success.
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AI Isn’t Replacing Marketers. It’s Reshaping How Authority Is Earned
The brands that adapt will invest in credible partnerships, understand how AI systems surface information, and design strategies that connect influence to outcomes – not just impressions.
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YouTube’s BARB Exit Wasn’t a Shock – It Was a Reminder of the Importance of Independent Measurement
YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
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The Power of Fandom: From Cultural Moments to Commercial Impact
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
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Protected: Commerce Media Maturity: What Separates Leading Networks from the Rest?
There is no excerpt because this is a protected post.
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Use AI Search for Long Enough and You Notice Who It Trusts
Although we are not leaving optimisation behind, brands must make a more conscious effort to identify the messages that travel across content.
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Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home
Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.
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Why Brands Miss the Moment on Social
A lot of advertisers are talking about using AI to build new creative from scratch but that misses the point.
