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Agentic AI and the Next Evolution of AdTech
The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.
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LLMs vs SLMs: Why AI Doesn’t Need to Be Expensive to Be Effective
AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.
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Consumers Love Valentine’s Day: What Marketers Need to Know
If Valentine’s Day hasn’t been a high priority in the past, now is the time to explore how you can create meaningful consumer connections in February that will last year-round.
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Why the Open Web Needs to Start Selling Attention Outcomes
The future of the open web depends on the ability to prove that an audience is paying attention, not scrolling through content mechanically.
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Why Growth Suffers When Audiences Are Managed Separately
Systems scale assumptions quickly, whether they are sound or flawed. Reexamining how audiences are defined and managed is not a technical exercise. It is a strategic one.
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The Media Strategist’s Dilemma: Inaccurate Data Usage Early In Media Planning
Effective media buying doesn’t start with activation. It starts with the right planning elements combined with up to the minute knowledge of pricing and opportunities in the media marketplace.
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How High-Performing Websites Remove Doubt Before the Click
At what point does buyer insecurity harm conversions? It could be argued that it reduces purchase intent even before web visitors have taken their first action.
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Which Brand Mascots Are Coming To Super Bowl LX?
Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.
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Pharma Marketing Hasn’t Caught up to Digital yet — and Pretending It Has Is Holding It Back
This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.
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How Go-to Brands Translate Customer Connection Into Measurable Business Value
These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.
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The AI-Native Startup: Why Your Next $10M Round Won’t Triple Your Headcount
The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.
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Why Mid-Tier Creators Are the Industry’s Next Big Growth Opportunity
Creators with meaningful audience relationships demonstrate that influence isn’t about size, it’s about impact
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Why Businesses Must Ditch Short-Term Sustainability Thinking – and How Events Show the Way
The green economy isn’t just a movement. It’s a structural shift in the market. The first wave of sustainability may have faded, but a second is already emerging.
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The Olympics Move Fully Into the Programmatic Era
The Olympics no longer signal the future of programmatic. They reinforce its role at the center of premium media.
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6 Predictions for 2026—And Only One Involves AI Hype
The bottom line? 2026 looks like a year of maturation. The shiny-object syndrome is fading, replaced by a focus on what actually works.
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Welcome to the New Frontier: Where Retailers are Media Networks and Media Networks are Retailers
Retailers and media buyers want to influence the same moments, but still operate on different datasets, measurement models and incentives. The technology already exists to unify them.
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Get To Know the Delicious Jet-Puffed Marshmallow Mascots
Advertising’s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.
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The GLP-1 Era Invites Brands to Show Up as Caregivers
Brand leaders, you’re in the care business now, whether or not “health” is on your label. That means you need to play a more supportive role in people’s lives.
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How CMOs Get Super Bowl Measurement Wrong
With game day just around the corner, now’s the time to pressure-test whether your measurement setup reflects how marketing actually works: in spikes of attention, shifts in timing, and campaign effects that ripple across channels.
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From Mobile to the Living Room: How YouTube Is Rewriting the Viewer Journey for Every Generation
Continuous, in-context research keeps advertisers close to audiences as viewing habits change, helping them stay a step ahead of what people will watch, share, and buy next.
