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The Power of Storytelling: An Inside Track to Political Ad-Making
Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S.
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The Future of Content, Commerce & Community
Join Michael D. Ratner, CEO & Founder of OBB Media, for a discussion of how brands and talent can collaborate and create tailored digital content strategies to reach audiences where they are today and where they’re going tomorrow.
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Winning Big: Insights All Advertisers Can Learn from 2024’s Political Plays
From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win.
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The FAST Lane Isn’t for Cruising: How the Acceleration of Free Streaming Media is Reshaping the Marketing Landscape
In this session, join Amy Leifer and Vikash Sharma of DIRECTV and Media Cartographer Evan Shapiro as they illustrate how marketers can benefit from leveraging the power of FAST.
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Why Multiculturalism is a Win-Win-Win
In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost.
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Post Election 2024: How Brands Can Combat the DEI Backlash & Commit to Diversity
It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe.
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Building a Marketing Org from Scratch
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
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Gen X Women: The Power Consumer in Beauty, Fashion & Lifestyle
Understanding the unique needs and wants of Gen X Women when it comes to beauty, fashion and lifestyle purchases.
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Diversity, Data & Dicks
Dive into the research behind e.l.f.’s “So Many Dicks” campaign and learn how diversity in business can drive real results.
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How Advertisers Can Thrive in the Next Era of Online Privacy
Join Advertising Week’s Katie Ingram, in conversation with Lisa Martinez Gilpin, Google’s Director of Global Privacy Partnerships & Go-To-Market, as they discuss the Privacy Sandbox Initiative and how Advertisers must prepare now in order to thrive in the next era of online privacy.
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Tech Gladiators: Discover the Sports Partnerships of the Future
Join industry leaders from Formula 1, National Havoc Robot League and Salesforce as they explore how motorsport and robot combat can inspire innovative marketing strategies and brand partnerships in 2024.
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The Power Of Cultural Experiences
The power of pop culture: it’s not just entertainment; it’s a catalyst for change.
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CTV Advertising Trends for the 2024 Election
A conversation with three leaders in the Political space about the importance and growth of CTV in the 2024 election cycle.
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Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election
Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics.
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Induction into the Advertising Hall of Fame… What next?
Join our panel of advertising and communications luminaries for a discussion about reaching the pinnacle of your career and being inducted into the American Advertising Federation’s Advertising Hall of Fame and its impact on what comes next.
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From Boardrooms to the Oval Office: A Human-Centric Approach to Marketing
What do the Head of Digital Comms at The White House, the CMO of Autodesk, Meet Cutes, Hunter Prosper, and your favorite creators have in common?
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Storytelling & Activism: Cynthia Nixon & Tirana Hassan, ED, Human Rights Watch
How the entertainment industry’s relationship with social justice has evolved, what the climate is like today; and understanding the role it plays in making change.
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News as a Brand Builder: The Power of Quality Journalism
This conversation will provide critical insights for navigating the evolving media landscape.
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Casting a Vision: Reimagining Advertising Through the Hollywood Lens
Strategic merging of branding and talent is driving the intersection of Hollywood and Madison Avenue for some of the world’s most recognizable companies.
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The Power of Latin Music – A Conversation with RIMAS Entertainment, Eladio Carrión and UTA
The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started.
