ATTENDEE FAQ’S

Advertising Week Europe 2026 takes place from March 24–26, 2026, at 180 Studios in London.

Our audience includes marketers, brand leaders, agency execs, publishers, media buyers, creators, tech innovators, media owners, students, and C-suite executives from across the globe, with a strong focus on the UK and European markets.

Visit our registration page and select your pass type. We offer Platinum, Super, Creator, Delegate, NewGen, Digital, Student, Press, and Group options. Early-bird rates apply through the promotional period.

Access varies by type of pass but may include keynotes, track sessions, networking events, lounges, and on-demand content after the event. View our registration page for the benefits of each pass.

Yes, every pass will have access to live streaming and on-demand viewing. On-demand will be available for one week after the event. However, the in-person experience offers far more, from face-to-face networking with industry leaders to exclusive live sessions, hands-on workshops, and unique activations you won’t get online. If you can attend in person, it’s the most powerful way to experience Advertising Week.

All passes will be printed on-site, beginning at 8:30 am. To ensure a smooth check-in process, we will scan your QR code to verify entry. Before you arrive, please confirm your pass is claimed by logging into your Advertising Week account and downloading the digital version of your pass or visit the official Advertising Week event app and select My Pass.

We will follow the latest UK government and public health guidelines.

Yes. We’ve identified several convenient hotel options close to the 180 Studios venue in Central London. Visit our Travel & Accommodations page for details and booking links.

180 Studios is easily accessible via Temple (Circle and District lines) Holborn (Central and Piccadilly lines), Covent Garden (Piccadilly Line) and Charing Cross (Northern and Bakerloo lines and Rail services). The area is well served by London Bus, routes 15, 26, 76, 23 and 9 all stop in the Aldwych area.

180 Studios does not have public parking.

Yes. The AWEurope 2026 app will include the full agenda, speaker list, venue maps, networking features, and personalized session planning tools.

A preliminary agenda will be available in January, with the full agenda and speaker lineup expected by early February 2026.

Yes. Once you download the app or log into the attendee portal, you can select and save sessions to build your personal agenda.

Meals are not included unless specifically stated in your pass benefits. Food and beverages may be available at some lounges, concessions, and partner activations.

Yes. Attendees can connect through networking lounges, curated meetups, happy hours, interactive sessions, and peer-to-peer matchmaking. For the most exclusive access, the Platinum Pass offers private meeting, elite networking, and more, making it more than a pass, but a strategic advantage

Business casual is recommended. Some evening events may be more formal or themed. Please check the app for event-specific info.

Yes. Attendees can connect through networking lounges, curated meetups, happy hours, interactive sessions, and peer-to-peer matchmaking. For the most exclusive access, the Platinum Pass offers private meeting, elite networking, and more, making it more than a pass, but a strategic advantage.

Yes! We offer discounted Academic Passes. Valid ID or proof of enrollment/employment is required at check-in. Please visit our registration page

Only registered attendees with a claimed pass will be granted entry. Group discounts are available. Please visit our registration page.

Most sessions will be recorded and made available via our on-demand portal for all registered attendee’s post-event.

Please email register@advertisingweek.com for additional help or to speak with our support team.