AGENDA PREVIEW

A FIRST LOOK AT THE LINEUP BEFORE DOORS OPEN

FEATURED SESSIONS, HEADLINES SPEAKERS, NEW SUMMITS AND THE BRANDS TAKING THE STAGE ACROSS FOUR DAYS AT THE PENN DISTRICT

SEE WHAT’S COMING

10.5

OPENS OCT 5

PENN

THE PENN DISTRICT, NY

4

NEW SUMMITS

500+

SESSIONS

AGENDA PREVIEW

NEW SUMMITS. NEW AUDIENCES.

A SNEAK PEEK AT THE SESSIONS SHAPING THIS YEAR’S AGENDA. FULL SCHEDULE WITH TIMES AND STAGES DROPS CLOSER TO THE EVENT.

NEW FOR 2026

SUMMITS // WORKSHOPS // NETWORKING

agenda-gaming GAMING SUMMIT.

WHERE ADVERTISING MEETS THE GAME.

CMOs on turning cultural moments into measurable brand momentum, from sports partnerships to real-time creative.

agenda-healthcare HEALTHCARE SUMMIT.

MARKETING TRUST IN HEALTHCARE.

How healthcare brands are earning attention and trust with audiences that dont respond to typical ad playbooks.

agenda-independent-smb INDEPENDENT & SMB

PUNCHING ABOVE YOUR BUDGET.

Practical, no-flu tactics for independent agancies and SMB teams competing against much bigger spend.

agenda-creator-economy CREATOR ECONOMY

FROM CREATOR DEAL TO BRAND LIFT.

Founders and studio leads on what makes creator partnerships actually move the needle for brands.

Partners

acxiom
Admazing Logo
AmexAds_BlueBoxLogo_FullColor_CMYK
AP-Logo-Pref-Vert-Full-Pos-RGB
cint logo
Clinch Logo
Eleven Labs Logo
Fluency Logo
GWI-logo
InMarket Logo
Intentsify Logo
Invoca Logo
LG Ad Solutions Logo
Magnite Logo
Meta-Logo
metricool logo
MNTN Logo
OpenX-logo
Advertising_Vertical_Mountain_RGB_K
paypal-ads-black-logo
Perion Logo
PrimeAudience_logo_horizontal_1000x750
Propeller Logo Black
Pubmatic2
Pulsepoint Logo
Red Kite Logo
ROKT_logo
samba-tv
Serve Logo
Logo OG
Snowflake_Logo
sounds-profitable logo
Spotify_Full_Logo_RGB_Black
strava-for-business
the-current-logo
TFQ Logo
SE Market Fully Logo
the-trade-desk
usercentrics logo
VAB_Logo
Walmart Connect logo
Westfield Rise Logo
Wurl Logo

Brands Speaking

THE_PERFECT_LINE_SILVER_LOGO
OAI_OpenAI_Wordmark_Black
DICKS_Sporting_Goods_Logo
Elf logo
FBNJ Logo_White[47]
Trifecta 3M 001 Logo CMYK
2012-SF-logo
cleveland-cavaliers_logo
Commanders_Colored-Logo
Copy of hinge_black
GothamFC-Crest-TeamNameHZ-2xRC-02
Hilton Logo
jazwares-logo-squared
Little-Caesars-Logo-1536x864
National_Football_League_logo.svg
PGA_TOUR_PrimaryLogo_Color_RGB_Reverse_654
Southwest_Airlines-Logo.wine
Supergoop_Logo_Final_Web_cropped
Washington_Mystics_logo.svg

Our Speakers

  • Michelle Wong Headshot Jazwares
    Michelle WongSenior Vice President, Global MarketingJazwares (Pokémon, Squishmallow, etc.)
  • Greg Hamilton_Little Caesars
    Greg HamiltonChief Marketing OfficerLittle Caesars
  • Mark Weinstein Headshot
    Mark WeinsteinChief Marketing Officer and Head of Luxury BrandsHilton
  • Sabrina Callahan_SVP, Chief Digital & Marketing Officer at Southwest Airlines
    Sabrina CallahanSVP, Chief Digital & Marketing OfficerSouthwest Airlines
  • Alycen Mcauley_WNBA Washington Mystics
    Alycen McauleyChief Business OfficerWNBA Washington Mystics
  • Danita Johnson_DC United
    Danita JohnsonPresident – Business OperationsDC United
  • Erin Bronner_Bentley Motors Inc
    Erin BronnerDirector of Communications & Brand ExperienceBentley Motors, Inc
  • Denis Asamoah
    Denis AsamoahCo Founder and CEOFORVR MOOD
  • Kate Ridley_ PMI WW Brands, LLC (Stanley 1913)
    Kate RidleyChief Brand OfficerPMI WW Brands, LLC (Stanley 1913)
  • Laura-Petro-Gotham
    Laura PetroVP Brand & Fan ExperienceGotham FC
  • Sarah Swanson Women's Tennis Association
    Sarah SwansonChief Brand OfficerWomen’s Tennis Association
  • Crain's Crain's Cleveland Business 40 in their 40's
    Chris KaiserEVP, Chief Marketing OfficerCleveland Cavaliers
  • Patrick Arthur Washington Commanders
    Patrick ArthurChief Marketing OfficerWashington Commanders
  • Alyson Griffin Head of Marketing, State Farm
    Alyson GriffinHead of MarketingState Farm
  • Ben Cohen_Headshot_high res
    Ben CohenCo-FounderBen & Jerry’s
  • Pilar Savone
    Pilar Savone
  • Lauren Weinberg Headshot 2026
    Lauren WeinbergChief Marketing OfficerSupergoop!
  • Allegra Krishnan NFL
    Allegra KrishnanSenior Vice President, Marketing Strategy & ScienceNFL
  • joy_robins_headshot__copy
    Joy RobinsGlobal Chief Advertising OfficerNew York Times
  • Stacy_Taffet_Hershey
    Stacy TaffetChief Growth OfficerThe Hershey Company
  • Katie Chaffin
    Katie ChaffinDirector of MarketingGarner Foods/Texas Pete
  • Maya Erwin
    Maya ErwinVP of Marketing & InnovationBlue Diamond Growers
  • Ola Sobiecki_Headshot 2026
    Ola SobieckiVP, Executive Creative DirectorHinge
  • Nicky Heckles_Headshot 2026
    Nicola HecklesGlobal VP of MarketingSmirnoff at Diageo
  • John. Espley current official PGA TOUR staff headshot.
    John EspleyVice PresidentCorporate Partnerships
    PGA TOUR
  • Emily_Silver_Headshot
    Emily SilverChief Marketing Officer, E-commerce & Athlete Experience OfficerDicks Sporting Goods
HANDS-ON

WORKSHOPS

SMALL-ROOM SESSIONS SHARING INSIGHTS YOU CAN USE ON MONDAY MORNING – NO FLUFF, NO KEYNOTE PACING.

– Capped seating for real working time
– Led by practitioners, not just speakers
– Templates, frameworks and tools included
– Runs alongside main stage programming

OFF THE AGENDA

NETWORKING

THE PENN DISTRICT BECOMES A FOUR-DAY MEETING GROUND WITH STRUCTURED AND UNSTRUCTURED WAYS TO CONNECT

– Morning meetups by category
– Curated speed networking rounds
– Evening receptions across the district
– Lounge access between sessions

DOORS OPEN SOON

OCTOBER 5-8, 2026 | THE PENN DISTRICT, NY.